Woojer
International tech product commercial
Woojer develops wearable haptic technology that transforms sound into physical sensation.
Their products allow users to not only hear audio, but physically feel it, creating immersive experiences across gaming, music, sports, and wellness.
#Creative
#Design
#Animation
I created three AI-driven visual worlds for Woojer’s Vest, Strap, and Mat. Three distinct commercials for different audiences, all under one shared haptic technology.
Each film stands alone, while together they form one cohesive, interconnected narrative.
Three Concepts One Technology
Audiences
Research shaped authentic environments for each audience. From wellness seekers and gamers to athletes and anyone who simply wants to feel sound.
Making the same technology feel native to every lifestyle.
AI Backed Creative
Generative visuals blended reality and fantasy within a clear, cohesive concept across all films.
Users move through everyday moments and are transported into parallel, immersive worlds, experiencing something truly out of this world through the product.