Tracells
Healthcare Investor Video Design
Tracells is a startup developing an AI-powered stool test that enables early detection of intestinal diseases—helping reduce the need for invasive procedures.
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Show Us The Money
Tracell’s challenge wasn’t the technology - it was making it accessible.
They needed to turn complex medical science into something investors could instantly grasp, spark an emotional connection, and stand out in a sea of clinical, data-heavy pitches.
The solution
Turn an uncomfortable subject into an accessible story by building a strategic, humorous direction for the brand’s non-existent tone of voice.
Use Humor to Lower Barriers
Create a Character That Carries the Message
Creating Bobby the corn cob as the perfect metaphor for food that enters and exits the body unchanged when everything functions properly.
Turning digestive science into an instantly recognizable visual story.
Using strategic toilet humor and layered metaphors, we transformed a clinical topic into something investors could genuinely connect with and even laugh about.
Investors Film
