Tracells
Healthcare Investor Video Design
Tracells is a startup creating an AI-powered stool test aimed at detecting intestinal diseases early on to minimize invasive procedures.
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Show Us The Money
Tracell’s challenge wasn’t the technology, it was how to make it accessible.
They needed a way to make complex medical science accessible to investors, create emotional connection and stand out in a sea of clinical, data-heavy pitches.
The solution
Turn an uncomfortable subject into an accessible story by building a strategic, humorous direction for the brand’s (non existent) tone of voice.
Use Humor to Lower Barriers
Create a Character That Carries the Message
Creating Booby the corn cob as the perfect metaphor for food that enters and exits the body unharmed when everything functions properly.
Turning digestive science into an instantly recognizable visual story.
Strategic toilet humor and layered metaphors, turned a clinical topic into something investors could actually connect with and laugh about.
Investors Film
