Tapuchips

AI driven food commercial

The Strauss group (food production moguls) set out to test the capabilities of artificial intelligence by creating a premium food commercial that wouldn’t compromise on cinematic quality.

#Design

#Animation

Redefine food commercial production

In this project, we formed a collaborative team of editors, directors, and designers, harnessing AI tools to bring an ambitious storyboard to life.

From the very first moment in the field to the final shot of the chip landing in the bag, every frame was carefully designed, animated, and refined using AI.

The result: a visually striking, cinematic experience.

Final Result

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Tracells

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Victory